MAGIC® APPLICATION GUIDE
DMVLA5 & DMVLA5RG MATTE PRESSURE-SENSITIVE INK JET VINYL
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MAGIC® DMVLA5(RG) is a white opaque, matte, calendered vinyl with a permanent pressure-sensitive adhesive. Excellent for printing flexible, durable signs and banners, DMVLA5 is intended for use in all Encad, ColorSpan®, Hewlett-Packard DesignJet®, Epson 9000 and water-based piezo wide format printers. DMVLA5RG is intended for use in the Raster Graphics Piezo Print™ 5000. Both products offer a broad color gamut and superior waterfastness with pigmented inks.


PHYSICAL PROPERTIES
Permanent Solvent-Based
3.5 lb/in
0.9 %
Class B
70°F (21°C)
6 months
6 months
Adhesive
Adhesive peel force on stainless steel
Dimensional stability
Flame spread classification (ASTM E84)
Optimum Print Temperature
Indoor Life Expectancy*
Outdoor Life Expectancy*
Calendered
3.5 mil (89 microns)
5 mil (127 microns)
13.5 mil (344 microns)
93%
82%
2.1
Vinyl Type
Caliper of Vinyl
Caliper of Vinyl/Adhesive
Total Caliper
Opacity
Whiteness
Gloss (60°)
*Based on manufacturer's accelerated age testing using pigmented ink. Results may vary based on usage.


APPLICATION GUIDELINES
Printer & Ink Compatibility:
DMVLA5 can be printed on Hewlett-Packard DesignJet®, Encad NovaJet®/Pro/Proe, ColorSpan® Displaymaker, Epson 9000 and piezo water-based pigments. DMVLA5RG can be printed with Raster Graphics Piezo Print™5000 inks. It is recommended to use pigmented inks for longer-lasting images. Although dye-based inks provide a higher color gamut, ink fade can occur. Inks NOT recommended for use are Encad GX, Ilford® Archiva™ and ColorSpan® EnduraChrome inks, because premature fading is known to occur.

Outdoor and Indoor Use:
This product is recommended for indoor and outdoor applications. It must be applied at minimum air and surface temperatures of 50°F. Once posted, the material can withstandtemperatures of 0°F to 150°F.

Water Resistance & Surface Protection:
To obtain a high degree of water resistance, use only pigmented ink. Lamination is not required. Dye-based inks will yield good color gamut, but with repeated exposure to water, bleeding may occur. Overlaminating dye-based ink will not eliminate image bleed, unless the material is completely sealed to a non-porous surface or encapsulated. If water migrates under the laminate, ink bleeding may occur. Let image dry 24 hours before exposing to moisture. Dirt and stains cannot be cleaned from the imaged surface. Excessive folding or creasing can damage the imaged surface. Laminating is recommended to protect the surface from dirt and abrasion.

Printing:
Ink coverage of up to 250% is recommended. Excessive ink saturation can affect the waterfast properties of the material as well as color uniformity. To optimize print quality, printers should be set for highest print quality and media selection should be ″HEAVY COATED PAPER″. Printer settings for the Raster Piezo Print 5000 are overlap: 25%, speed: 2X, Strikes: 2 and write direction: ″Bi-direction″.

Color Calibration:
ICC color profiles can be obtained for selected RIP, ink and printer combinations.

Material Handling & Storage:
Once print is completed, roll imaged media onto a core until ready for posting. Folding of the material is not recommended. Unimaged material should be stored at 72°F (+/-5°) for no more than 6 months, to obtain maximum adhesion values. After use, the roll should be stored in its original packaging in the poly bag.


FINISHING RECOMMENDATIONS
Recommended Application Surfaces:
Stainless steel, aluminum, glass, ABS, polycarbonate, Plexiglas®, automobile enamel and standard mounting boards like Sintra, Gatorfoam® and Foam-Core. The product is designed for use on smooth, flat surfaces and should not be applied over corrugations or rivets. Textured surfaces and wood tend to promote poor adhesion. Always pretest your specific substrate prior to actual application.

Surface Preparation:
Always ensure that the receiving substrate is thoroughly cleaned, free of dust, dirt or cleaner residues. Painted surfaces should latex paint containing no waxes or silicones. Metal and glass surfaces can be cleaned with standard glass cleaners. Poor surface conditions will cause adhesion loss or failure.

Application Paper (Premask):
Use low tack application tapes. High tack tapes can cause slight coating removal. Application paper applied directly onto the imaged surface of the vinyl may cause slight yellowing of the coating. The premask by American Biltrite Inc. called TransferRite®, cause the least amount of yellowing. 3M tapes have been found to increase the yellowing effect.

Installation Techniques:
Proper contact of the adhesive to to mounting substrate is critical and maximum pressure should be used to install the vinyl. If insufficient pressure is used during the install, the edges of the vinyl can lift. When applying vinyl to mounting boards, it is recommended that a cold roll laminator be used to give adequate, even pressure during application. For installations by hand, use application tape and squeegee with adequate pressure. It is recommended that water not be used during the installation but if it is used, use minimal amounts. All water must be squeegeed out from under vinyl. If liquid soap is added to the water to increase the ease of installation, use only one drop per gallon of water. Soap must not contain moisturizer. Do not use heat guns to install vinyl. Material should not be stretched during installation. It is a calendered vinyl, and it will shrink back to original size, which might cause edges to lift or create gaps between panels.

Laminating:
To give surface protection from dirt and abrasion, a vinyl pressure-sensitive overlaminate is recommended. Heat activated laminates should not be used. The high temperatures needed to apply heat activated laminates can degrade the adhesive peel strength. Overlaminating one side with too much tension can cause the product to curl toward the laminated side and the edges to lift. Magic's DMFTP Fluorex® Transfer Protection, ultra-thin (3 micron) graffiti-resistant overlaminate, is an alterative finishing solution. Let image dry for 24 hours before laminating.

Removal:
The adhesive is very aggressive and removal may cause damage to indoor painted surfaces or drywall surface. To increase the ease of removal, gently heat the vinyl with a heat gun to soften the vinyl and adhesive. The longer DMVLA5 is applied, the more difficult the removal will be. Different surfaces will have different adhesion characteristics. Glass and stainless steel usually promote extremely high adhesion values and removal may be more difficult than with other surfaces. If during the removal, adhesive transfer happens, soapy warm warm water and aggressive rubbing with a cloth should remove adhesive. For surfaces with more difficult adhesive removal, isopropyl alcohol (a.k.a.- IPA or rubbing alcohol) can be used.


MAGIC® APPLICATION GUIDE
LIMITED PRODUCT WARRANTY INTELICOAT MAGIC® DMVLA5 VINYL

General Description

InteliCoat offers DMVLA5, a water-resistant high performance ink jet calendared vinyl, designed specifically for display graphics. This media carries a specially formulated ink receptive coating on a 3.5-mil calendered vinyl face stock with a permanent adhesive. DMVLA5 results in expanded capabilities for colorful graphics that can be installed in typical indoor and outdoor display applications.

Material Covered

The following InteliCoat Magic ink jet vinyl is recommended and warranted for use in the production of durable graphics with standard wide format water-based ink jet printers:
DMVLA5 ink jet vinyl 3.5 mil opaque calendared vinyl film, white face stock, permanent PSA adhesive.

Limited Warranty Coverage

Warranty Conditions

Please refer to the appropriate InteliCoat Magic Application Guides at www.ppmsupplies.nl for typical product performance specifications and recommended processing procedures, which shall apply and are incorporated herein by reference.
All warranties provided for herein shall be voided unless the following conditions, which are critical for proper life and warranting of the graphic, are met:

The following conditions and usage for display graphic applications are required or all warranties provided for herein are voided*:

* (See DMVLA5 Applications Guide for a complete listing of application and removal techniques. Guides can be found at www.ppmsupplies.nl)

Warranty Exceptions

Graphics must not be exposed to gasoline or solvent vapors or spills. Such exposure will void all warranties hereunder. Media is not warranted for vehicle or fleet surfaces, marine applications or installations over latex paints, concrete or wood surfaces.
Additionally, actual lifetime of a graphic will vary dependent upon many factors. Areas with high sun exposure (desert) and excessive moisture (tropical) will decrease durability. Non-vertical installations will increase sun exposure and decrease life expectancy.

The following table gives the warranty period by geographic region for exterior applications:
Zone 1
6 months
Zone 2
3 months
Zone 3
2 months
North America¹
South America¹
Eastern Europe
Austria
Switzerland
Scandinavia
United Kingdom
Germany
Benelux
France (North of Lyon)
Italy (North of Rome)

¹ Except areas listed in Zone 3
Mediterranean Islands
Spain
Italy (South of Rome)
France (South of Lyon)
Greece
Turkey
South Africa (coastal areas)
Australia (South-East of Brisbane/Adelaide)
Asian Countries
India
China
Korea
Middle East
North Africa (including Sahara)
Australia (North-West of Brisbane/Adelaide)
South Africa (Central Region)
USA (FL and AZ, NV, NM, TX, CA, UT desert regions)
Mexico
Caribbean Isles
North Columbia
North Venezuela
Paraguay
Uruguay
North Argentina
Elevations above altitudes of 1500m (5000 ft.)

Claim Remedy:

In the event of a warranted failure, as specified above, InteliCoat reserves the right of inspection.
To receive remedy, InteliCoat or a local distributor must be notified of a claim within 60 days of media failure. The following must be supplied with the description of the failure: Additional information may be requested. All documentation and administration will be handled through the formal customer service complaint system at InteliCoat. All Standard Terms and Conditions apply.

THE FOREGOING STATES THE SOLE AND EXCLUSIVE REMEDY OF THE PURCHASER AND THE SOLE AND EXCLUSIVE LIABILITY OF REXAM. THIS WARRANTY IS IN LIEU OF ALL OTHER WARRANTIES WRITTEN OR VERBAL, STATUTORY, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR USE.

Administration of Claims would be as follows:

Should a graphic failure occur, it is InteliCoat's policy to settle the claim immediately with the procedure given:
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